Borrow by Huskee

A turnkey reuse program for cafés, offices and events. Borrow a cup or tub, enjoy your drink or meal, and return it to a participating café or Borrow bin.

Huskee brought us in to co-design and build Borrow from the ground up. From brand strategy and identity to partnering with Particle to detail and manufacture the smart bins, and developing the app with the Huskee team.

A grey Borrow cup on a pale ground under the headline "Forgot your cup? Borrow one of ours.", with App Store and Google Play badges below
A woman scanning her cup at a Borrow bin in a planted, glass-walled lobby
  • A Borrow bin beside the lifts in an office lobby, with the Good Design Award winner mark
  • A hand holding a Borrow cup out towards the bin's scan pad
  • A woman returning a cup at a Borrow bin between a glass wall and potted plants
  • Close up of a Borrow cup held to the scan pad, the drop slot lit green beside it
A tub of Borrow cups and lids on a deep green ground, with app cards reading "Your cups are on the way!", "Single-use cups avoided 55,000" and the 100 and 150 cup sizes, above the line "Reuse Made Easy."
A Borrow bin at the head of the escalators down to a station's platforms
A crate of Borrow cups and lids with app cards reading your cups are on the way and 55,000 single-use cups avoided — Reuse Made Easy
The Borrow app on a phone, ringed by its cards — a cup on loan, your impact, a map of return points and a return timer